Target Adds New Household Care Line

Target Corporation has launched Everspring, its own exclusive household care brand comprised of more than 70 products. Developed by Target’s internal design team as a “down-to-earth solution that is up to Earth’s standards,” Everspring products include ingredients and components that are derived from plants or use other renewable materials, as well as post-consumer recycled paper.

Products include laundry detergent, paper towels, hand and face wipes, multi-purpose cleaner and more. Everspring also complies with Target Clean, a new product standard the retailer introduced in March that calls for formulations that are free from phthalates, propyl-paraben, butyl-paraben and sodium laureth sulfates.